Does the idea of networking make one cringe or inspire the urge to shrink into a chair? Is it one of those tasks often put off or avoided entirely? Or perhaps its benefits are unclear? It may come as a surprise that, according to the Novoresume Career Blog, "70% of the time networking presents new opportunities for business owners." Additionally, businesses reported to Novoresume that they would lose 28% of their business if they stopped networking.
With insights from the Michael Page Team, here are a few reasons why small businesses should reconsider and move networking to the top of their priority list.
Visibility
Networking is a powerful way to raise both a professional profile and a personal brand. By consistently attending professional or even social events, one begins to build a reputation and stand out as a business and a business owner. Showing up, listening, and following up on conversations establishes an individual as knowledgeable, reliable, and supportive—qualities that others value and remember.
Confidence
Stepping outside one’s comfort zone by regularly engaging with others helps build confidence and social skills. As one shares details about projects, they develop the ability to communicate more clearly, and presentation skills naturally strengthen, according to (Indeed.com)
Job and Career Opportunities
Even without actively looking for a job, networking can still unlock career opportunities. Consistency in showing up, offering help, being open to learning, and demonstrating knowledge and a personal brand can lead to opportunities that might never be publicly advertised.
Business Connections
Networking isn’t just about finding customers; it’s also about building connections with other businesses. These connections can lead to fresh perspectives, new ideas, and valuable insights. People often feel honored when asked for advice, and exchanging thoughts can strengthen relationships, planting the seeds for future collaborations.
Resources and Referrals
One major challenge for small businesses is simply getting noticed, especially with limited marketing budgets. Networking offers the chance to introduce products and services to a wider audience. As relationships develop, it becomes natural to recommend those known, liked, and trusted—leading to valuable referrals.
Conclusion
Now that the importance of networking, both personally and professionally, is clear, it’s time to dive in. With several networking opportunities around, it should not be difficult for one to find an even to attend.
